KlaQ Casestudy
This case study outlines the rebranding and digital transformation of “Klaq Studio,” a contemporary architectural studio known for its innovative designs and sustainable practices. The project included developing a new brand identity, website, and comprehensive digital marketing strategy to enhance the studio's market presence and attract high-profile clients.
Date
July,2024
Role
Product & Brand Designer
Company
KlaQ Studio
Problem
Klaq faced several challenges:
Outdated Brand Identity: The existing brand identity was outdated and did not reflect the studio’s modern and sustainable architectural approach.
Inconsistent Digital Presence: The website was not user-friendly, lacked SEO optimization, and had inconsistent branding across social media platforms.
Low Online Visibility: The studio had minimal online presence, resulting in low visibility and engagement with potential clients.
Competitive Market: In a competitive market, Elysium Architects needed a distinct brand that could stand out and appeal to high-end clients.
Solution
The solution involved a holistic approach to rebranding and digital transformation:
Brand Identity Redesign
Logo: Designed a minimalist and modern logo reflecting the studio’s innovative approach.
Color Palette: Developed a sophisticated color palette with earth tones to symbolize sustainability.
Typography: Chose contemporary fonts that convey professionalism and creativity.
Market Analysis
The market analysis revealed several insights:
Target Audience: High-end residential and commercial clients seeking innovative and sustainable architectural solutions.
Competitor Analysis: Identified strengths and weaknesses of competitors, emphasizing the need for a unique selling proposition (USP).
Market Trends: Growing demand for sustainable and eco-friendly architectural designs, which aligned with Elysium Architects’ expertise.
Result
The rebranding and digital transformation yielded significant positive results:
Branding and Design Impact
Increased Brand Recognition: The new brand identity effectively communicated the studio’s values and expertise, leading to higher brand recognition.
Professional Image: The modern and cohesive brand design positioned Elysium Architects as a leader in innovative and sustainable architecture.