Brisbay: Website Redesign for Enhanced User Engagement
I led the redesign of Brisbay's website to address poor navigation, high bounce rates, and low engagement. By creating a modern, user-friendly interface with responsive design, we improved user experience, resulting in a 40% increase in engagement and a 30% reduction in bounce rates. This redesign significantly enhanced lead generation and positioned Brisbay ahead of its competitors.
Date
June 2024
Role
Lead UX/UI Designer
Company
Brisbay
Problem
Brisbay’s existing website was cluttered, difficult to navigate, and lacked a clear value proposition. Users struggled to find relevant information, leading to high bounce rates and low engagement.
Solution
I led a comprehensive website redesign focused on improving user experience. This included a clean, modern interface, intuitive navigation, and a clear content hierarchy. We implemented responsive design to ensure seamless usability across all devices and created compelling calls-to-action to guide users through the site effectively.
Market Analysis
By analyzing industry trends and user behavior, we identified a growing demand for streamlined, mobile-friendly websites. Competitor research revealed opportunities to differentiate Brisbay through a more polished and user-centric design, positioning it ahead in the market.
Result
The redesigned website led to a 40% increase in user engagement and a 30% decrease in bounce rates. Improved navigation and clearer messaging resulted in higher lead generation, helping Brisbay achieve its business goals.